On the other hand, a group can speak several languages, therefore, as part of its cultural values all the information distributed within these groups must be presented in all the common languages. Ignorance of the meaning that a language may have in different cultures can lead to the publicists in the market industry to commit serious faults. Language in the world of advertising Is one of the best ways to highlight the cultural values of a group. In the case of industrial Revolution, There was a wide mobilization of the populations from the countryside to the city, where they no longer held their position as sedentary farmers and had to adopt a faster pace of life and inside a factory.
Historically, technological advances have led to cultural values being transformed. In this sense, few times a cow dies from natural causes in America and is seldom revered. This is part of their cultural values, which is why many people can suffer from hunger and malnutrition, and yet they will not touch the cows that roam the streets to feed on them (Yelnick, 2017).įor Western culture, this is a strange cultural value, since cows are a source of food and not of worship. For the believers of this religion, the figure of the cow is venerated and should not be sacrificed. In India, 80% of the population practices the Hindu religion. Examples of cultural values 1 - Cows in India However, within a group, cultural values are the central and ideal principles upon which the entire community is constituted. Technology has the constant in the history of having changed the way humans operate (Marketing, 2017).įrom the outside, the cultural values of a group can often be difficult to understand.
The technology commonly exerts a strong influence on the daily practices, changing the way they are carried out with each new development. Technological development and its advances are highly related to the modification of cultural values. The change is the result of the movement of a group to a new geographical location or simply an element that derives from the passage of time. The culture within a group adapts and evolves with the needs, desires and opportunities that are presented within the same. They can be identified by observing the traditions that people within a group have transmitted for generations to their descendants (notes, 2016).
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